Hard & Soft Baits

High-Speed Tuna Catcher Rigged 7 - 7.5" - SlushyDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head, engineered...

X-Rap® Magnum® 20 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset...

X-Rap® Magnum® 20 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth.....

Vortex® Speed 300 Jig - 7.25" - 10.5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate...

Vortex® Speed 300 Jig - 7.25" - 10.5oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate...

X-Rap® Magnum® 30 Gold Green MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

X-Rap® Magnum® 30 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

X-Rap® Magnum® 30 Redhead UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots...

X-Rap® Magnum® 30 Silver Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to...

X-Rap® Magnum® 30 Yellowfin TunaThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

X-Rap® Magnum Stick 17 - HD Blue SardineThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives...

X-Rap® Magnum Stick 17 - HD BonitoThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives...